Yellow page ads – yawn! Newspaper ads – so ho hum! Relationship Marketing – now that sounds very interesting!
Are you tired of utilizing the same old off-line advertising strategy over and over? Do you wonder what all the “buzz” is about Internet marketing? Do you wish there was an easy way to understand what is going on online without having to get a degree in computer science?
Well, leveraging the Internet as part of your marketing strategy is actually pretty easy. It follows the same principles you’ve always followed: you get the right message, to the right market, using the right media.
Yellow pages and newspaper ads take the shotgun approach! You hope it’s designed well to attract people’s attention and properly says what needs to be said to entice people to call. You can only get one message out at a time, to a large market, (most of whom are really not your target market), that is looking at print media.
It’s impossible to change your yellow pages ad once it’s been produced – so you’ve got it get it right from the “get-go”! You can change your newspaper ad if you desire, but it’s expensive and normally pretty limited and, let’s face it, boring!
When you decide to include online marketing strategies into your overall plan, all of a sudden the possibilities are endless. You can change your message whenever you want. Once you decide what message you want, getting it out is almost instantaneous. You can quickly promote specials, or Read the rest of this entry »
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