If you are a student of marketing – and you should be if you have your own business and you want more customers – you have no doubt heard of inbound and outbound marketing. In fact, you’ve probably focused most of your efforts and dollars on outbound marketing.
Examples of outbound marketing are direct mail pieces, newspaper advertising, radio and tv, your brochure, and even most forms of email marketing. Outbound marketing essentially “pushes” your marketing message “out” to the customer. The message is buy, buy, buy — your audience views these messages as interruptions and they feel like they are being “sold” something.
On the other hand, inbound marketing is a set of marketing strategies and techniques focused on “pulling” or “attracting” relevant prospects and customers toward your business. Inbound marketing more closely matches with the way buyers are making purchasing decisions today.
Inbound marketing is all about offering useful information, tools and resources to attract Read the rest of this entry »
Believe it or not, there are still people who either don’t have a website, or have an outdated website that makes them look like they are still doing business in the last decade or so. Make no mistake, if you don’t have a website, that you are proud of, you are missing the best opportunity to grow your business.
Your website must be the heart of your marketing strategy. All of your marketing efforts should be pointed at your website. Notice I didn’t say some – I said ALL. The following preceding diagram illustrates this principle.
Your website is the extension of you. It is open 24/7 365 and should be your best sales tool. It should have your Read the rest of this entry »
Why You Should Use Email Marketing?
Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent in the lives of people around the world.
Meanwhile, online marketing was once seen as a risky endeavor for most businesses, but the gap between it and off-line marketing has rapidly narrowed.
A recent survey of small businesses indicate 81% plan to increase their spending on email marketing, while only 50% said they’d increase spending on direct mail.
Benefits of Email Marketing:
Many companies are interest in email campaigns, but feel that running and effective campaign is either too technical, too expensive, or obsolete due to SPAM abuses.
Fortunately, email marketing can be Read the rest of this entry »
If you are a student of marketing – and you should be if you have your own business and you want more customers – you have no doubt heard of inbound and outbound marketing. In fact, you’ve probably focused most of your efforts and dollars on outbound marketing.