Blog Your Strategy Services About Contact Us

New Facebook Pages and What They Can Mean For Your Business

By Judi | No Comments

Well, the Facebook folks are at it again.  Just when you think you have everything figured out, the look and feel of Facebook changes. If you have a personal profile – you now just need to add a “Cover” photo –or not – to the top of your profile. Easy enough to do if you have any pictures on your system. Photos less than 500 pixels wide might appear “grainy” because FB blows them up to 851 pixels wide.

This is true as well for business pages.  But where we had advised clients to use a “Welcome Page” to encourage new visitors to “Like” the page and become a fan, that is no longer possible and the cover images cannot make reference to becoming a fan, or include arrows or other calls to action to get people to “Like” the page.

I don’t fully understand the reasoning for the shift, because Read the rest of this entry »

Love that TV8 Summit!

By Judi | No Comments

5 Tips to Make Your Facebook Business Page SING!

By Judi | No Comments

North_Star_Online_Marketing_LikeWe all know by now that Facebook is the fastest growing social media network ever – some might say Google+ will start growing even faster, but for now Facebook is the clear winner. Savvy business owners are figuring out that Facebook is the place to be for business to attract and retain customers.  Naturally, the goal of being on facebook as a business, is to get a new customer. But first you’ve got to create an atmosphere in which your fans feel comfortable buying.

Here are a few ideas to make your facebook business Read the rest of this entry »

All Roads Lead to Marketing on Facebook

By Judi | No Comments

North_star_Online_Marketing_fbAbout a year ago one of my associates predicted that businesses won’t be using websites in a year.

Of course, being a web designer, I thought he was really “out there” and didn’t know what he was talking about!

But I have finally come to the conclusion that he’s right. Facebook is slowly replacing websites as the Read the rest of this entry »

“The Right Facebook Marketing Strategy Means A Big Profit Boost!”

By Judi | 1 Comment

North-Star-Facebook-MarketingRecently I’ve become aware of a stunning Facebook Marketing Success and I wanted to share it with you.  It started with a small Mom and Pop retail store in Westport, Connecticut (population 25,000) selling high end women’s resort wear! They employed anywhere from 2 to 5 employees depending on the season.

They were satisfyingly successful in their local market and had plans to open other stores. Suddenly, however, the manufacturer of their clothing line decided they would sell their clothing direct to consumers. Read the rest of this entry »

Ten Tips To Promote Your Business on YouTube

By Judi | No Comments

online-marketing bottom-lineToo often people fail to look at YouTube as a way to promote their business. Sure, if you’re a Rock Star, you’re there – but what if you are a Gem Cutter, or a Life Coach, or a web designer? Would it make sense for you to promote your business on YouTube? It sure does and here are 10 tips for how to get started:

1. Use your Keywords – yes, this is YouTube, but a little known fact is that it is the second largest “search engine” in the world – right behind Google. So if you want people to find you, use your keywords. Use it in the Title of your video, in the title of any articles you might reference, and in the YouTube tags that are available with each video. Read the rest of this entry »

“Why Outsourcing Marketing is a Great Idea For Small Businesses!”

By Judi | 1 Comment

In this economy it is easy, as a small business owner, to look at ways to save money. It is important to make sure every dollar is wisely spent and that means keeping the number of staff positions to a minimum.

Some of you have probably even thought about doing your own books! If you have, I’m sure your quickly relinquished the job back to your bookkeeper, coming away with a whole new appreciation for that vital role. But you don’t hire a bookkeeper and keep her on staff Read the rest of this entry »

“Do I Really Need A Business Plan ? It’s just me!”

By Judi | 1 Comment

online_marketing_business_planningI’ve been doing some “pro-bono” consulting work for a friend of mine who is just now trying to get her new business up and running. We were talking about the fact that she had a great idea – I’m not going to tell you what it was, because she’s still working on it and it has some pretty good potential.

She wasn’t keen on making up a business plan because she wasn’t looking for any start-up capital to speak of and she believed she had the plan in her head. But when I started asking some pretty basic questions, her plans fell far short. Read the rest of this entry »

“Five Simple Ways to Master Social Media Marketing”

By Judi | 1 Comment

Social_Media_Marketing_North_Star_Online_MarketingI just got done giving three seminars on Social Media Marketing and the over-riding comments I received were:

I don’t have time
I don’t know where to start
I don’t know how to connect

    If this sound like you, I’ve got five simple things you can do today to get started and be effective to help grow your business.

    1. Develop your plan. As with anything worthwhile in life, you’ve got to set goals, write them down, and really understand why they are important for you. Take the time to think about what you want to accomplish using social media. Once you’ve done that, dissect why it is important for you to achieve the goal. Research shows goals are most often met if the REASON for meeting Read the rest of this entry »

    “Act Small, Market Big!”

    By Judi | 6 Comments

    online_marketing-business-communication2Just because you’re a small business owner, doesn’t mean you have to “look” small to your customers. With online marketing tools and techniques, coupled with some of the more cost effective offline marketing – your company can look like a big company while being able to act like a small company. That means you are able to give great customer service!

    Here’s how:

    1.  Advertise Like a Big Business: You still need to create brand loyalty and name recognition. You can afford to do that through your web presence, your social media strategy and your blogging. Be sure to always include value in each of your posts, tweets, and facebook messages – something that is interesting and relevant. Every once in awhile, also include an Read the rest of this entry »

    « Older Entries

      Website by North Star Online Marketing

    SEO Powered by Platinum SEO from Techblissonline