Does Your Marketing Strategy Need a Check Up?
The statistics are staggering. In 2007 – which was more than three years ago, there were more than 1 billion internet users world-wide. In the US, there were just over 200 million users. People use the internet to search for information more than 2 billion times each day!
You may be thinking to yourself – “Whew! I’m glad I’m not in that crowd!” But in this day and age, it pays to advertise your business online. The use of the internet is ubiquitous. People would rather use the internet than yellow pages in 9 out of 10 instances. And we all know the direction of newsprint – its headed straight online.
Ok. Now you might be thinking to yourself – “Whew! I’m glad I have a website!” Having a website is a great first step, but using it as the powerful tool to attract customers, build relationships with them, save money, and grow your business is the true potential of having an online strategy.
Having a Website Is Not the Same As Having An Online Marketing Strategy!
There are some “must have” criteria for your website to be considered to be a strong marketing tool. Take a critical look at your website right not to see if you have these elements in place. You’ll want a specific online marketing strategy that:
- lays the ground work for gathering information about your customers and prospects,
- plans the best way to segment your market,
- creates a communication strategy on a regular schedule,
- uses permission-based marketing ( no spam please!), that
- provides content that is fun, interesting, valuable and sets you apart, and
- enables you to use e-commerce to sell even when you are asleep….
If you don’t have that – you’re missing the whole point of being online and your profits will probably not improve as a result of your shiny new website!
Now you may be thinking, “Hmmm – I’ve got the shiny new website, but I don’t have a clue about all that other stuff.” That’s ok, because I do. I can show you how we will build on what you already have, make a few simple “tweeks” to your site – and if you don’t have one, can get you up in no time.
Once we’ve got your website where it needs to be – and I bet you’re pretty close already, I can help you create a substantial online marketing plan that will take full advantage of the power of the internet.
You will get more customers. The customers you have will become more loyal – and probably recommend you to their friends. You’ll be able to build relationships with your customers more easily than you ever thought possible. You’ll be able to sell even when you’re not open. And finally, your bottom line will improve!
In this business there is not a one-size fits all solution, so I need to spend 30 minutes with you to evaluate your current situation. Of course, there is no charge to you.
If you’re ready to have an online marketing strategist on your team, with your best interests in mind, then we need to meet for a 30 minute free marketing consultation. When you grow, we both win!
Just fill out your information here and I’ll get back to you just as soon as I can — usually within 1 business day!
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